A few days ago, I spoke at the APA's 'Future of Advertising in One Afternoon' conference down at BAFTA... and thanks to the APA & BAFTA, I got my hands on the audio too...
...so, as promised before, here's a slidecast of the presentation; press play, and you'll here some dulcet Scottish tones after Steve Davies' intro... enjoy :)
Cracking presentation......
Posted by: S wells | February 20, 2009 at 05:54 PM
cheers wellsy :)
Posted by: John V Willshire | February 20, 2009 at 06:04 PM
Excellent presentation!
Interesting to see some of the stats, too. The 50% free thing you point out is so true. And more importantly, that 50% crowd is far more likely to actually be engaged with the content than regular TV viewers.
Posted by: Daan Jansonius | February 22, 2009 at 03:18 AM